Dior

2024

With Francis Kurdjian joining as Dior’s new Creative Director of Perfume, the brand’s storytelling is evolving.

The challenge: help Dior’s teams embrace the new narrative.
The agency Elephant Live prepares to train teams around the world. I was commissioned to write the white paper that ensures full ownership of the refreshed story.

My team created an immersive, poetic, and memorable journey, designed to be experienced by all collaborators.