Le Consulat Voltaire, Paris. 2021

Launched in 2018, On Est Prêt is a bold, hyper-creative movement tackling environmental and social challenges.

I crafted and led the launch of a biodiversity awareness campaign, designed to influence the influencers. By immersing digital creators and cultural leaders in a striking, hands-on experience of the current state of the animal kingdom, we brought the issue to life.

The impact: inspired influencers, millions of people reached through their communities, and a movement gaining massive momentum across social networks.

4–09–2024